Master LinkedIn in 2024: 6 Steps to a Money Making Content Strategy

You ever think “why do I waste my time writing this content?” when all you get is a few likes and comments?

No leads, no clients. Nada.

You think your post is killer. But…crickets. It’s like 28 Days Later out there and you’re just shouting at zombies.

(weird reference or nah?)

Well, you can keep at it wasting time, getting nice little dopamine hits while everyone else laps up the cash and gets clients.

Or…

You can write content that sticks, that sells…without screaming "BUY MY STUFF PLEASE!"

A strategy to cut through noise, keep you on track and bag some clients.

You've got magic in your brain. You know how to turn scrollers into followers.

But how do you turn followers into buyers?

Here's your blueprint to go win in 2024 (and beyond):

1. Educate: Gain Followers by Sharing Knowledge

You’re not just a creator; you’re a goldmine of knowledge.

And it’s time to make bank on that expertise. Simplify the complex - that’s your golden ticket. People are hungry for knowledge that’s easy to digest. Teach them something new, and they’ll stick to you.

Let’s say you’re an performance marketing agency owner. Drop a performance marketing tip/lesson/framework/piece of advice that makes your followers’ lives easier.

They’ll be sharing your content faster than a cat doing somersaults on TikTok.

DO THIS: got a cool tip? Post it. Right now. Break it down like you’re explaining it to a friend over coffee. Keep it casual, keep it real.

2. Trust: The Power of Educational Content

Trust isn’t given, it’s earned.

And nothing earns trust like giving away a slice of your brain for free. When you educate, you’re not just pumping out noise. You’re building an empire of trust, brick by brick.

Imagine this: your posts become the go-to morning read.

When someone’s doing their morning number 2 or making their morning coffee. Why? Because you solve their problems in a relatable way.

DO THIS: take the top question your ICP has and answer it in a post. Add a bit of your personality and hit post.

3. Universal Appeal: Storytelling as a Brand Humaniser

Stories are the secret sauce.

They turn your brand from just a piece of content to an emotional connection. And yes, you’ve got stories worth telling. Think of that time you turned a fail into a win. That’s gold.

Stories give you and your brand life.

DO THIS: Think about the ‘aha’ moments in your journey. Write a post about it, unfiltered. I never advise my clients to edit stories much, they need to be real.

4. Resonate: Connecting through Personal Stories

You’re not just a logo or a catchy tagline.

You’re the blood, sweat and late-night brainstorm sesh’s. Share that. When people see your hustle, your grind, they see themselves. And that’s when they resonate.

Pull back the curtain and show them the behind the scenes.

DO THIS: Write a real gritty, real story from your week. That moment you crushed it or the time you just completely failed. Post it with a pic. And no I don’t mean a pic of you under a water fountain in Bali. A pic of you, in the trenches, getting s**t done.

5. Subtle Influence: The Art of Selling Without Selling

You don’t have to scream “Buy now!” to get the sale.

Nope.

Show them the dream, the results, the life they could have with what you’re offering. It’s about painting pictures with your words, letting the product sell itself through stories of success.

DO THIS: Share a success snapshot. Client transformation, happy DM, testimonial, small win. No sales pitch needed when you show results.

6. Show, Don’t Tell: Establish Authority with Results

Results ARE your business.

Show them.

A picture of a transformed client or a screenshot of your killer analytics does more for your authority than a bunch of marketing or sales tripe.

DO THIS: Get all your client stats and lay ‘em out. Make a quick list of all the stats and wins for each client. Take one client and ship a “Here’s how I did it” post.