Yesterday I remembered how annoying it was when I'd post on social and get basically no likes or comments (from anyone, not even the right people).
I'd put the effort in, but no results.
Are you in the same boat right now?
You are not alone.
I’ve been there too.(remember everyone started zero, doesn't matter where they are now). I'd wonder why my content wasn’t landing with the audience I wanted to attract. And let's be real, it sucks.
But over time, I realised it wasn’t about working harder or posting more.
It was about tweaking the messaging, so it spoke directly to the people who needed my services the most.
Here’s what I found:
When you understand who your Dream Client (aka, your ICP) really is and start writing your social posts specifically for them, everything changes.
You stop feeling like you’re posting garbage that no one cares about.
And your content starts to actually hit with the right people.
The ones who want to work with you.
For example, one simple tweak you can apply today:
When you write your hook, don't write "How to get more sales with outbound marketing".
Instead, write "How my 7 figure Agency CEO client created $2.47M in new pipeline in just 120 days with outbound marketing:".
See how much more specific that is to an ICP and their desires/pain points?
It's wild what happens when you do this.
Over the last 2 years, I’ve been constantly refining my approach into a system - a system that’s helped me generate over $2 million in B2B sales for myself and my clients.
But here’s the thing:
I haven't kept this system to myself.
I've stress tested this system over and over again on my own social posts and 25+ B2B business owner clients.
And I wanted to make it easy for other business owners to apply too.
That’s why I created The Digital Copywriter, a 2-hour course where I break down every part of my social media copywriting process.
It’s designed to help you:
- Get clarity on your content strategy
- Write consistently and quickly under pressure
- Create social copy that drives targeted engagement (and enquiries)
Doesn't matter if you sell services or products.
The Digital Copywriter system works because it's focused on engaging your ICP, not going viral or copying anyone else's content.
It's about being strategic and intentional with your message.
So, if this resonates with you?
And you’re ready make these changes in your social copy?
Click here to get instant access to The Digital Copywriter
I'm positive it'll be a game changer in simplifying your content strategy and attracting your Dream Clients on social.
