Matt Barker
Hi, I'm Matt Barker. I am a solopreneur teaching other solopreneurs, agency owners and founders how to write content that attracts their dream clients.
Marketer turned digital copywriter
I spent the first 10 years of my career analysing, managing, co-ordinating multi channel marketing campaigns for 8 figure B2C and B2B brands.
In January 2022 I created Matt Barker Copy, my one person writing business. I’ve ghostwritten & consulted on the personal profiles of CEOs, Founders and Consultants of 6 & 7 figure companies, helping them drive over $2,000,000 in new revenue via organic content, as well as over 10,000,000 impressions and 75,000 new followers combined.
I’ve launched and scaled two digital products to 6 figures both within 12 months - 30 Days of LinkedIn Content and The Digital Copywriter.
Currently building Copy Builders, a community of solopreneurs, agency owners and founders who want to drive 3-5 inbound leads per month using organic content.
Over $2,000,000 in new revenue driven for 1,000+ customers and 25+ clients
With my deep marketing background and proven track record of driving new revenue, solopreneurs & founders come to me to get more clients, not just followers or views.
Subscribe to newsletterRevenue
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Approved by LinkedIn founders
Eddie Shleyner
Founder, Very Good Copy
Matt's writing is simple, clear, and considering his profound impact on LinkedIn and beyond, very effective. Like every great direct marketer before him, Matt identifies what works — what moves his market — and then leans into that approach, doubling down, again and again.
I'll never forget the first time I saw Matt's writing. It immediately drew me in, and before I knew it, I was screenshotting every single line that the guy had ever written, adding it to my swipe file.
Since then, whenever I need new ideas, I turn to content just like Matt's.
Dina Calakovic
Founder, Authority Marketing
The awkward part where I do some posing for pictures
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Frequently Asked Questions
Find answers to common questions about my process, services, and digital products.
I don’t believe in following trends. I always teach my students and clients to take content ideas from within their business. That way, you’re always talking about things that matter, to the people who pay you.
Yes, you absolutely can. But this is where the art of copywriting comes in. You’ll need to understand the psychology of your audience to create interest and desire in your offers.
No, I have never used paid ads. I’ve gotten all my client’s and my personal results 100% organically. But paid ads ARE a great idea once you have validated via organic content first.
I got started by being very bad for several months and sticking with it. I done things in my control - write, post, show up, improve - and let external factors do what they do.
No. Copywriting applies to literally every area of your business - cold emails, websites, ads, video scripts, pitch decks, company communications, networking etc. For example, a friend of mine told me he uses my content to write more attention grabbing emails in his 9-5 job.