How to Become a (Client) Mind Reader

Huge news:

Mind reading is not science fiction.

It exists. It’s real.

And I’ve been doing it for months and months now to help me build an audience of people I can help, attract more clients I can get results for and make more money so I can buy Ferraris and Rolexes and get privately chartered flights.

(yes, sarcasm ha ha ha)

So, I bet you’re wondering how I do this.

Because at the moment when you write content does it feel like:

• You’re guessing what people will like
• You’re thinking of random ideas
• You’re generally not confident

No wonder.

If you’re not a mind reader it’s hard.

But you’re never going to get more clients if you can’t become a mind reader.

And that means you’ll be stuck endlessly pedalling out crap content that yeah, some people like, but ultimately nobody actually cares about.

#harshtruth

It doesn’t have to be like this.

All you need to do is become a mind reader.

It’s simple and I’m going to show you how.

All you’ll need is:

• Your best client
• Ears
• Eyes
• Hands

Let’s go:

1. Take your best client

Note: not just any client.

Your BEST client.

It’s important that you identify your best client and not just any client, because we’re going to use everything they’ve said and lots of details about them to help you attract more clients just like them.

How I identify my best client is like this:

• The client that I delivered the best results to
• The client that paid me the most to do it
• The client I enjoyed working with the most
• The client that trusted me as the expert
• The client I can be myself around
• The client that doesn’t micro manage me

For me all these data points add up to my best client.

For you it might be different.

But I want to work with more people who I can give the best results and justify them paying me more to deliver it for.

Well, that and they’re not a dick.

2. Look back at communication

Now you’ve identified who the target is here, you’ll want to do some trawling.

And by trawling I mean:

• Look back at DMs they’ve sent you
• Look back at Whatsapp/Slack messages
• Look back at email exchanges
• Watch back catch up calls
• Watch back your onboarding call
• Watch back your sales calls where you closed them

Get together all the communication you’ve had with that client.

And specifically look for exchanges in conversation where they:

• Asked you a question
• Expressed frustration
• Were happy with a result
• Showed desire for something

Don’t gloss over.

Identify where these moments are and copy and paste them exactly as they are into a document or safe place where you won’t forget.

You’ll see why next.

3. List everything

Everything you’ve just found trawling, list it.

And like I said before, don’t just paraphrase or short copy it. Copy and paste exactly how they said everything they said, word for word.

Because you’re going to want to use this exact language and mirror it in your content to attract more of the same type of client.

Mirroring your language is a psychological technique that copywriters have used for decades to:

• Build tribes of specific types of people
• Attract people with very specific ways of talking
• Generate more clients they can deliver great results to

Still unsure what I mean?

Here’s an example:

I found a conversation where my best client said…

‘I feel decent about my systems and strategy (though they can definitely be improved) but I know my Copywriting is not really very good. I am ready to start writing copy that brings BANK!’

So to mirror their language in my content, here’s my hook for a post:

‘If you know your copywriting is not really very good (but feel decent about systems and strategy), read this:’

See how closely it mirrors it?

It might not be the most concise hook in the world, but this is exactly how my best client thinks about and words this problem they have.

Anyone else JUST like them will resonate with this way of framing the problem.

People like to feel part of a tribe or a community.

So by acting like you’re one of them and showing you think similarly to them, they will feel “seen”.

4. Match your solution

Now you’ve listed and copy and pasted everything, next step…

You need to match up your solutions with the problems/questions/frustrations/desires.

Because it’s one thing to talk a problem, it’s another thing to solve it.

When you solve the problem, it shows you have the tools/knowledge to help them. And when you show you have the tools/knowledge to help them, it builds trust. And when you have trust, that’s when someone feels comfortable with opening their wallet to have you help them.

This is basically sales, at scale.

It’s how I’ve built my entire multi-6-figure business with zero paid ads, cold calls, cold emails - nada.

Just content.

It works and it’s incredibly low effort, but high leverage work.

Anyway, identify your solution to the problem.

Document it and we’re on to the last step.

5. Test with content

Note: it’s a test.

You never know what problem is going to resonate the most.

Because some problems are more important to one person than they are to another person. It’s up to you to understand which problems are more important. And that is why lead generation and building a business isn’t as simple as people make it out to be.

You know each problem will resonate to some degree because you’ve validated it already.

But you have to pay attention to what you get back

How I pay attention to what problems are more important:

• I keep my ears/eyes open to what problem routinely pops up in conversations
• I take a note of what type of people DM me/engage depending on the post
• I see what type of people are commenting + liking my post

There’s another way you can understand what’s most important.

You can simply ask your best client:

What is the most important problem I solve for you?

• It could be saving them time
• It could be getting them clients
• It could be making sure they have a fresh pair of clean undies to wear every day

Whatever is most important to them, that’s your bullseye.

That’s where your content should be positioned to solve that problem.

Now, can this work for you?

If you work with clients or have customers, yeah it can.

Because this isn’t a process specifically for me. It’s a framework for anyone who works with clients or has paying customers who get results from what they offer…

To get more of the best clients and customers.

This is how you stop working with people you don’t like. How you stop attracting the wrong people. How you identify who you want to work with more.

This is how to become a (client) mind reader.